MARKETING THE PRODUCTS OF THE HILLS

A seminar on marketing the products of the northern uplands

Monday 3rd March 2008 - Westmorland Showground

The programme for the day was as follows:

9.30 am Registration and coffee
10.00 am

Geoff Brown, LEADER + Programme manager
Introduction to the seminar: can we learn from our French partners and from elsewhere?
10.10 am

Tom Metson, Commercial Director Wensleydale Dairy Products Ltd
What are the ingredients for successful marketing?
10.50am

Faith Johnson, Peak District National Park Authority
The Peak District Environmental Quality Mark – are accreditation schemes the way forward for marketing products from uplands areas?
11.10 am Coffee break
11.30 am

Veronica Waller, LEADER +  Programme
Experiences from Cumbria - marketing Herdwick Lamb
11.50 am

Neil Heseltine, Limestone Country Beef
Marketing the landscape – the story of Limestone Country Beef
12.05 am

Discussion session and input from farmers
12.30 am Lunch
1.30 pm

Chris Clark, South Downs Lamb Marketing Ltd
South Downs Lamb Marketing – a business model for other areas?
2.00 pm Workshop sessions
2.30 pm Feedback from workshop sessions and discussion
3.00 pm Tea and depart

 

For more information contact:

Veronica Waller
Project Officer, Hill Farming Research, Cumbria Fells and Dales Leader +
Tel: 01768 869533
Email:veronicawaller@fellsanddales.org.uk